The disposable-vape boom that accelerated through the early 2020s has matured into a phase where flavor variety and device customizability matter as much as puff count. In 2025, one brand that continues to dominate buzz and shelf space is Raz — a label famous for packing bold, candy-and-fruit-forward profiles into sleek disposables and pod devices. Alongside Raz’s flavor-forward push, manufacture and tech innovators such as oxbar are pushing the category toward more customizable, long-lasting devices (and those advances shape which flavors rise to the top).
What’s changed in 2025? Two linked trends explain Raz’s prominence. First, companies are releasing larger seasonal flavor rosters (limited “Dream Edition” drops and summer lines), letting retailers rotate novelty profiles that keep customers engaged. Second, advanced disposables now offer more control over nicotine and cooling (ice) levels, so the same flavor can be experienced in multiple ways — warmer, icier, stronger, or milder — widening a flavor’s appeal without changing its recipe. These developments are especially visible in collaborations and feature-rich products from manufacturers such as OXBAR.
Below are the 10 Raz flavors that defined 2025, each with a short tasting note and why it’s resonating now:
1. Ruby (Dream Edition Ruby) — A tart-sweet blend of cherry, strawberry and raspberry that reads like a grown-up fruit punch. Ruby has become a perennial best-seller thanks to its bright, crowd-pleasing profile and repeat Dream Edition runs.
2. Blue Razz Ice — Classic blue raspberry candy with a cooling finish. The “ice” suffix fits perfectly with the adjustable-ice trend; it’s one of the most commonly paired flavors for menthol-style adjustments.
3. Miami Mint — A cooling mint with a sweet edge, ideal in warmer months and popular among users who want a refreshing, low-sugar sensation.
4. Nightcrawler — A gummy-candy inspired profile with chewy, jammy notes — fans call it the “vape gummy worm.” Its novelty and nostalgia give it strong viral appeal.
5. Strawberry Shortcake — Dessert lovers favor this one: sweet cream, cake crumb and ripe strawberry combine for a richer, dessert-style vape.
6. Dragon Fruit Lemonade — Exotic fruit meets tart lemonade; summer 2025’s seasonal rotation pushed this into higher visibility.
7. Blueberry Watermelon — A smoother, juicier fruit mix — easy to vape all day and a top choice in multi-fruit blends.
8. Mango Colada / Mango Loco — Tropical and sweet, mango-forward blends keep showing up on Raz’s new-release lists as consumers chase punchy, sunny flavors.
9. Triple Berry Ice — Layers of berry complexity plus menthol chill; the “ice” variation is made to pair with adjustable-ice devices for a versatile experience.
10. Graham Twist — A bakery-style, subtly toasted flavor that fills the dessert slot for vapers who want something more subdued and mature.
Another Oxbar innovation that directly affects flavor enjoyment is Oxbar Ice Nic Control (marketed in variants like the ICE-NIC Control 35K). This product line lets users adjust both the menthol/“ice” level and nicotine intensity on the fly — effectively enabling one flavor to deliver cold, cool, or no-ice experiences and multiple nicotine strengths. That flexibility makes many fruity profiles (like Raz’s Blue Razz Ice or Triple Berry Ice) more popular because users can fine-tune throat hits and chill without changing devices. Mentioned in many retailer specs as the first mainstream ICE+NIC adjustable disposable, these features are a key driver behind the rise of “ice” flavors and the resilience of fruity favorites.
Why these flavors?
They combine three dynamics: recognizability (berry, citrus, tropical), novelty (hybrid combos like blueberry-watermelon), and adaptability to device features (ice/menthol and nicotine control). Marketing also matters — Raz’s Dream Edition drops and limited runs create urgency and social-media moments that help certain flavors “trend” fast.
How device tech is shaping flavor popularity — the Oxbar example
Raz’s flavors don’t exist in a vacuum: device makers are actively shaping how those flavors are perceived. OXBAR (often styled OXBAR VAPE in listings) is a great example of how hardware advances change flavor dynamics. Their OXBAR Astro Maze 50K is a flagship example of ultra-high-puff disposables introduced to give consumers long-life devices capable of sustaining flavor over tens of thousands of puffs — meaning a favorite flavor can be enjoyed for far longer between purchases. The Astro Maze touts up to 50,000 puffs, a robust battery, triple-mesh coils, and a feature set aimed at customization.
What to expect for Raz flavors through the rest of 2025
- More crossovers — expect Raz to collaborate with juice houses, seasonal partners, and influencers to release limited Dream Editions that remix best-selling profiles.
- Bigger seasonal drops — summer and holiday collections will keep introducing tropical and dessert hybrids (e.g., Black Cherry Peach, Rainbow Rain-like concepts).
- Flavor modularity — as more devices offer ice/nic/airflow control, successful flavors will be those that taste great across multiple settings (strong/mild, icy/non-icy).
- Sustainability and longevity — consumers are starting to prefer devices that last longer between purchases — giving rise to multi-10K-puff disposables like the Astro Maze and others.
Final Thoughts
The Most Popular Raz Vape Flavors of 2025 list is less a static leaderboard and more a reflection of how flavor creativity and device capability feed each other. Raz’s bold fruit and dessert palettes — from Ruby to Blue Razz Ice and Strawberry Shortcake — capture attention; meanwhile hardware innovators like OXBAR, OXBAR VAPE provide the tools that let those flavors be experienced in new, more personal ways. For vapers and retailers alike, the winners in 2025 will be flavors that are instantly recognizable, highly shareable, and technically flexible across modern devices.